Gift Card Definition
What is a gift card ?
A gift card is a restricted monetary equivalent or scrip that is issued by retailers or banks to be used as an alternative to a non-monetary gift. Highly popular, they rank as the second-most given gift by consumers in the United States (2006) and the most-wanted gift by women, and the third-most wanted by males. Gift cards have become increasingly popular as they relieve the donor of selecting a specific gift. In Canada, $1.8 billion were spent on gift cards and in the UK, it is estimated to reach 3 billion (GBP) for 2009 whereas in the United States, about $80 billion were paid for gift cards in 2006. The recipient of the gift card can use it at his or her discretion within the restrictions set by the issuing agency.
If you want to get a gift for someone but don’t quite know what to choose, you might consider a gift card. Similar to a gift certificate, the gift card resembles a credit card. A magnetic strip on the back logs the amount paid to purchase the gift card, which the recipient can spend whenever he or she chooses.
A gift card is a credit card-shaped card that can have monetary value added to it and then used like a debit card at participating Cinemark Theatres. The gift card easily fits in a pocket, wallet or purse. Because the gift card is plastic, there is no concern of it tearing or getting wet.
What is the difference between a gift card and a gift certificate? Unlike gift certificates, gift cards allow you to place any value you wish onto a card. Also, you are able to recharge, or add more money to the gift card whenever you want. This allows customers to reload a gift card and give as a gift to someone else. Customers may also give a gift card to their children and add value as need. This eliminates children having to carry cash.
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